Cookie and Privacy Policy

How our website uses cookies to provide a better service and how we retain and use any personal information that you give us is explained below.

We may update this policy from time to time and you should check this page to ensure you are happy with any changes. This policy is effective from 1st September 2022. It has been updated to meet the requirements of the EU General Data Protection Regulation and the UK Data Protection Act 2018.
Cookies

Our website uses cookies in a number of ways to help us improve that and provide a better service to you. Some are an essential part of the way our website works.

Our website uses cookies to gather information about numbers of visitors, how visitors are accessing our website (from desktop computers, from mobile devices, from search engines, from social media feeds, from direct entry or from different operating systems) and which pages on our website are most popular. This information is gathered anonymously and does not reveal your personal details or information about who you are.

Third party cookies:
Some websites linked to this one, such as social media sites or where we are recommended wedding cake suppliers, may also use cookies to track information about the pages you visit on their websites. You should check the cookie policies applying to those websites if you have any questions about that. You can also delete cookies after browsing other websites.
We operate an implied consent policy which assumes visitors are happy to accept cookies. If you don’t want cookies on your device from your visit to our website, you can delete them after browsing or visit our website through your browser anonymous user settings to avoid cookies being placed on your device.

You can read more about what cookies are and how to enable or disable them at aboutcookies.org.uk.

Data Privacy And How We Use Your Data
At Emma Shafi Cake Design we will ensure that your privacy is protected when you provide any personal information when using our website or our services. Any personal information you provide helps us understand your needs and provide you with a better service. It will only be held and used in accordance with this privacy policy.
We may collect the following information from our customers or potential customers enquiring about our services:
Name., Contact information including email address, telephone number and Event details, which if you choose to provide it, may include demographic information such as delivery address.

Bank account number and sort code details if you wish to provide those details for the purposes of receiving cake stand hire deposit refunds.

What we do with this information
We use the information you provide to respond to your enquiry and to contact you about or fulfil your enquiry or order.
We retain the information you provide in our internal records (printed and electronic copies of order forms, invoices and receipts and electronic copies of emails).

We may contact you to ask for feedback about the services we provide or in connection with the services we have provided to you.
We do not share your personal information with any other party and will not provide your personal information to any other party unless you expressly ask us to, or we are required by law to do so.

How long we keep your personal information
We retain order information (which includes your name and contact details), invoices and receipts (which include your name) in line with HM Revenue and Customs requirements to retain records for at least five years from the 31 January tax deadline following the relevant financial year. Thereafter printed records are shredded, and electronic records deleted from our computer system.
You may request details of personal information that we hold about you. If you would like a copy of the personal information we hold about you, please email us at info@emmashafi.co.uk. Copies will be provided within one month.

If you believe that any personal information we are holding about you is incorrect or incomplete, please write to or email us as soon as possible at info@emmashafi.co.uk. We will promptly correct any information found to be incorrect.
You may withdraw your consent for your personal information to be held and you may request that we delete all personal information that we hold about you by emailing us at info@emmashafi.co.uk. In those instances, records that must be retained to meet HM Revenue and Customs requirements will have personal information redacted. All other personal information which you no longer consent to being held will be deleted and/or destroyed. If you have any questions about our Cookie and Data Privacy Policy, please do not hesitate to contact us.